Longhorn Harley-Davidson opened in it's original location in 1996. As a new dealership we started with a handful of used Harley motorcycles, a few racks of clothing, a few parts and a small service department. After a couple years of selling used Harley's, we finally received our first shipment of new Harley motorcycles and we haven't looked back since.
Longhorn was purchased by Alfred and Maritia Keeling in July 2005. The Keeling's were longtime Harley enthusiasts that had dreamed of someday owning their own dealership. They believed that if they provided the best service to customers that the dealership would grow beyond what anybody had thought possible.
It worked! By the next summer the store had more new and used Harley motorcycles than would fit inside the store, parts wouldn't fit in the warehouse and they couldn't fit all the clothes on the walls.
Two years after Longhorn changed ownership, the dealership moved to it's new 50,000 sq ft location just down the street. While the building has changed, the attitude and service hasn't.
Longhorn Harley Davidson/Buell is still a family run Harley dealership. Most days you'll find Alfred talking to customers looking at new Harley motorcycles and Maritia stopping to talk to others in MotorClothes. Shane enjoys sitting down with customers to help discuss finance options and daughter Caroline works behind the scenes in accounting.
We invite you to stop by anytime and find out why we have been awarded the Harley-Davidson 2007 Plains Region Dealer of the Year, 2008 Gold Bar & Shield Awad and named one of the Top 10 Destinations by Ride Texas Magazine.
The old store!
The new store!