About Longhorn Harley-Davidson®

Longhorn Harley-Davidson® opened in its original location in 1996. As a new dealership, we started with a handful of used Harley® motorcycles, a few racks of MotorClothes®, a few parts, and a small service department. After a couple of years of selling used Harley®’s, we finally received our first shipment of new Harley® motorcycles and we haven’t looked back since.

Longhorn Harley-Davidson® was purchased by Alfred and Maritia Keeling in July 2005. The Keeling’s were longtime Harley® enthusiasts that had dreamed of someday owning their own dealership. They believed that if they provided the best service to customers that the dealership would grow beyond what anybody had thought possible.

It worked! By the next summer, the store had more new and used Harley® motorcycles than would fit inside the store, parts wouldn’t fit in the warehouse and they couldn’t fit all the clothes on the walls.

Two years after Longhorn Harley-Davidson® changed ownership, the dealership moved to its new 50,000 sq ft location just down the street. While the building has changed, the attitude and service haven’t.

Longhorn Harley-Davidson® is still a family-run Harley-Davidson® dealership. Alfred and Maritia’s daughter, Caroline Calhoon, along with their son-in-law is now the familiar faces in the dealership.

We invite you to stop by anytime and find out why we have been a year over year award-winning Harley-Davidson® Dealer in Dallas Fort Worth since 2007 and named one of the Top 10 Destinations by Ride Texas Magazine.


When purchasing your new or used Harley® you want to make sure you deal with the top Harley-Davidson® dealer in Dallas / Fort Worth. Find out why Longhorn Harley-Davidson® is one of the most decorated award winning dealership in the industry. We strive to be the Best Harley® dealer in town!

As a Tarrant County Harley® Dealer we provide the best to Fort Worth, Mansfield, Irving, Arlington, Grand Prairie, Burleson, Bedford, and all the DFW surrounding cities. That is the benefit of locating the #1 Harley® Dealer straight smack in the middle of DFW!